Jamaica's #1 Treat. Witness the real reactions from our island-wide HTB Town Takeover Tour.

ON THE GROUND HIGHLIGHTS

Fyah 105 Taste Test with @lifeoflamii

At the Fyah 105 outside broadcast in Shoppers Fair Junction, food reviewer @lifeoflamii samples HTB Easter Bun and gives her take on the flavour Jamaicans know and love.

HTB Town Takeover Hits St. Elizabeth

From bun samples to giveaways and live radio energy with Fyah 105, St. Elizabeth turned out for a high-vibe HTB Town Takeover stop.

Morant Bay Town Takeover Highlights

Morant Bay showed the love as HTB brought sweet bun samples, giveaways, and non-stop excitement to Joong Supermarket & Wholesale.

"Feel For" Occasions

This Easter, we’re encouraging customers to spread love by purchasing an extra HTB Easter Bun to gift to someone in need.

University Study Break

Sharing a slice with classmates between classes.

Taxi Driver Slices Bun & Cheese on the Go

Taking a quick break through the morning hustle.

Office Snack Break

Sneaking a piece of bun while the boss isn’t looking.

Partner Experience

Easter Just Got Sweeter

HTB and Scoops Devon House come together this Easter to spotlight a fun pairing that brings a fresh twist to one of the season’s most loved traditions.

Quick Recipes

Discover delicious new ways to enjoy Jamaica’s #1 Easter Treat. Try our favourite HTB pairings below.

HTB Bran Bun Waffle Breakfast Sandwich

Take it up a notch. Savoury beef patty meets sweet HTB bun.

HTB Bun Cups with Escovitch Fish

A true Jamaican fusion. Toasted HTB bun topped with our national dish.

National Bun Cheesecake

The ultimate dessert mashup. Creamy cheesecake with a crumbled HTB bun crust.

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© 2026 National Baking Company. All rights reserved. | “A Flavour Hard To Beat, Jamaica’s #1 Treat”

The bun generations trust. Easter bun nuh fi gamble.

How Jamaican Are You?

1 / 8

1. I have a dutchie in my kitchen

2 / 8

2. Who di Whappie Kill?

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3. Pan chicken eat wid:

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4. Pick a Side:

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5. Our national dish is:

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6. Which is correct?

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7. Jack Mandora?

8 / 8

8. Where do Jamaicans abroad say they come from?

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